World Access Marketing Launches Referral Marketing Services in California

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Lodi, New Jersey (PRWEB) June 29, 2007 -- World Access Marketing will open a new office in Orange County, California this July giving local area businesses access to a unique referral marketing solution that drives sales while generating overall awareness among existing and potential customers throughout the metroplex.

World Access Marketing's leading marketing approach allows companies to talk to their customers face-to-face through its professionally trained field representatives who are educated in the clients' business. Through the development of special value cards that offer consumers discounts on the products and services they already love, World Access Marketing is able to significantly increase traffic, enhance brand loyalty and generate new customers for its advertising partners.

Through its affiliation with international referral marketing leader, Smart Circle International, World Access Marketing builds upon a proven marketing approach that has helped national and international consumer brands -- from Pizza Hut to the Los Angeles Kings and Los Angeles Dodgers - significantly improve their business. Customized consumer promotions build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

World Access Marketing's unique marketing model harnesses the power of "referral marketing" by reaching customers in their neighborhoods and in the workplace. Sabra Benes will make the move from New Jersey to California to serve as the director of operations for the office when it officially opens on July 15. Orange County residents will also be able to experience an immediate impact from the company's presence as World Access Marketing has already forged partnerships with numerous well-known businesses throughout the area.

"After five years of success in New Jersey, we look forward to partnering with businesses throughout Orange County. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to their bottom line."

About World Access Marketing

Established in 2002, World Access Marketing is an authorized distributor of Smart Circle Cards?, a product of Smart Circle International - the dominant force in referral marketing worldwide. More information about Smart Circle International is available at www.smartcircleinternational.com. To speak to a World Access Marketing representative, please contact Paul Wyatt at 973-472-2400 or visit us at www.worldaccessmarketing.com

About Smart Circle International

Established in 1989, Smart Circle International is the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers. The Smart Circle, Smart Circle International, and Smart Circle Fundraising are trademarks of Smart Circle International, Inc. These trademarks should not be confused with Smart Circle, a United Kingdom company, Smart Circle Germany, or http://www.thesmartcircle.com/), a Centrex product.

">Smart Circles (http://www.thesmartcircle.com/), a Centrex product.

More information about Smart Circle International is available at www.smartcircleinternational.com.

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